Real support for real retailers. Less to do, more done for you.
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Running a shop used to feel like a dream.
Now it’s late nights, spiralling costs, and a to-do list that never ends.
Customers expect more, your margins are squeezed and there’s no head office to ask for help.
The buck always stops with you.Â
 You don’t need to do more. You just need the right help.
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That’s exactly what Smart Shopkeepers Club offers.
Not more overwhelm.
Not more theory.
Just practical tools and ready-to-use campaigns that do the heavy lifting for you.
I’m Sophie, and I’ve run a bricks-and-mortar shop for over 30 years. I created Smart Shopkeepers Club because I know how hard it can be to keep all the plates spinning. This is the resource I wish I’d had when things felt tough. No matter where you are on your journey, I'm here to cheer you on, help you solve your struggles and then celebrate your success.
Your Free Toolkit Starts Here
This is your first step towards getting more done, with less effort.
Start with the quiz and receive a personalised mini report based on where you’re at now.
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Step 1: Take the Smart Shopkeeper Quiz
What’s really holding your business back right now?
Answer a few quick questions and receive a customised mini report that highlights your biggest opportunity for improvement, plus one small but powerful action you can take today.
No jargon. No pressure. Just helpful insight that works.
 Step 2: Get Weekly Help, Straight to Your Inbox
Each week, you’ll receive one email with something practical you can try straight away.
Real tips. No fancy theory. Just the kind of advice you can take onto the shop floor and act on today.
Examples include:
- How to reduce shoplifting without intimidating customers
- What to do when wages and rates go up, but prices feel stuck
- Easy wins for layout and signage that boost sales
- How to gently increase prices without losing loyal customers
- Simple ways to reduce excess stock without panicking
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Less to learn. More done for you.
Join The Waitlist
Step 3: Make Small Changes, See Big Results
Smart Shopkeepers Club isn’t about more work. It’s about the right work.
The kind that makes everything run smoother, sell faster, and feel better.
It’s like having an experienced friend in retail who’ll help you choose the next best step, every time.
Ready to Get Started?
Take the quiz now and unlock your personalised mini report, completely free