Summer 2025

Independent shopkeepers - this one’s for you.

I’ve created a free, done-for-you summer campaign to help boost your visibility, brighten your shop, and remind your customers why small shops matter.

💛 Free to download signs & posters
💛 Easy to use marketing plan
💛 Just for independents

It’s my gift to you - from one shopkeeper to another.
Let’s spread some joy this summer and show what small shops are made of.

DOWNLOAD NOW

Here are just a few examples of the vibrant posters included in the Small Shop Summer 2025 campaign pack – each one designed to spread positivity and celebrate the joy of shopping small. The pack is full of bold colour and cheerful energy, with different colour ways available so you can choose the ones that suit your shop best – or mix and match for a burst of summer brightness throughout your space.

DOWNLOAD HERE

SUMMER SOCIALS CAMPAIGN #SmallShopBigJoy

Celebrate your shop and connect with your customers this summer with our free campaign pack designed just for independent retailers. We’ve created 14 easy-to-use social media prompts and printable posters to help you share your story, spotlight your shop, and spread the small shop love.

The campaign runs through June, July and August, and you can join in anytime. Use the prompts in any order, whenever it suits you. We’ll be posting ours every Friday but there’s no right or wrong way to take part.

Pick your prompt. Share your joy. Show what makes your shop special. Let’s make it a summer to celebrate small!

1. The Shopkeeper Sharing The Joy

This one’s all about you - the lovely human behind the magic of the shop.

2. Let's Decorate For A Small Shop Summer

Show yourself putting up your lovely posters and giving your shop a summer glow up.

3. Where At All Began

Every shop has a story - what’s yours? We’d love to hear what inspired you to take that first step and open your shop.

4. The Story Of The Shop Name

Your shop name is the first thing people see - tell us how you found the perfect one.

5. Little Firsts That Mean A Lot

From your first customer to your first big win - tell us about the ‘firsts’ that felt like a milestone.

6. The Brilliant Bunch Behind The Business

Every shop has its stars - tell us about the amazing people who help make your shop what it is.

7. Three Things I Love About My Shop

You’ve built something wonderful - what are 3 things about your shop that make your heart happy.

8. Give It Up For The Little Guys

Supporting small means supporting each other - give a shoutout to the local businesses you love and tag them.

9. Things Customers Say That Make Our Day

Share a handful of the sweetest customer comments or reviews that always make your day better.

10. I Chose This Product Because...

Behind every product is a reason - what’s the story of one you’ve chosen to keep on your shelves?

11. Supplier Spotlight

Let’s give some love to the creatives, makers, and suppliers who help bring your shop to life - who do you want to spotlight?

12. Latest & Loveliest

Fresh in and full of charm - show us the gorgeous new things on your shelves.

13. Letter To Little Me

You’ve come so far - what would you tell the younger you who dreamed of having a shop one day?

14. Small Shop, Huge Thanks

Your turn to spread the joy! This is your moment to thank the lovely customers who’ve kept you going, cheered you on, and shopped small with you.

Ready to join in? You’ll find everything you need in the free downloadable Summer Socials pack below. It includes more detail on each of the themes, with example posts, caption ideas, and easy-to-use templates to help you feel confident and inspired.