Want to make Thinking of You Week easy & impactful in your shop this year (and sell more cards)?

I've created a collection of ready-to-print posters to bring Thinking of You Week joy to your shop.

Building on the brilliant original logo created by the fantastic Paper Salad, I’ve collaborated with the Greeting Card Association to create these posters. They’re specifically designed to work in shops, engage your customers and, quite simply, help you sell more cards.

You’ll get 14 designs - some work beautifully as stand-alone window posters, others can be used as a series to tell a story inside your shop. How you use them is completely up to you.

It’s all part of my mission to make small shop marketing easy, simple and fun - and most importantly, to help you sell more and thrive.

Ideas & Inspiration for Retailers

I’ve devised these easy-to-use marketing ideas to help you take part in Thinking of You Week - with minimal effort and maximum heart.

They’ll all help you to connect with your customers, tell your shop’s story and encourage extra card sales. 

🌈 Engage Customers with the Joy of Thinking of You Week. Pop up our feel-good posters to help customers understand what Thinking of You Week is all about. Use them in your window display, near your cards, or go all-out with a full feature area.

🌈 Create a Focal Point. Display your blank and open caption cards with the posters and colourful impulse gifts to encourage extra add on sales.

🌈 Amplify the Impact. Add colourful bunting to catch the eye, it draws attention and creates a joyful atmosphere. Use the moment to make your shop feel part of something bigger - because it is! 

🌈 Create an Offer. When customers buy a qualifying number of cards you can gift them a Petimo “sending you a Smile” card (get these specially discounted cards from Petimo on Faire - see link below). Or use the Petimo card as a random act of kindness - hand it out to customers to surprise and delight!

🌈 Send a Card Every Day Yourself. Throughout the week, send a card each day and film a little reel each time, showing who you’re thinking of and why.

🌈 Customers Love a Competition. Run a giveaway where customers can nominate someone they’re thinking of - both the nominator and nominee go into the draw. A lovely way to spread kindness and boost engagement.

🌈 Share Your Story. Post behind-the-scenes reels or carousels: You putting up your decorations, your favourite card messages or designs, a shout-out to the designers and card suppliers you stock, or what you personally love most about the week.

🌈 Be Social: Sharing is Caring. Say a heartfelt thank you to your customers: “Thanks for thinking of us every time you need a card - it means the world.” Join in with the #ThinkingOfYouWeek hashtag, or just share what feels real to you.

🌈 Make it Your Own. There’s no one right way to do this. Pick one idea or go all in and max it out.  Because every time someone connects, reflects, or reaches out with a card, you’ve made a difference. When we all do our own little bit of good where we are - together we create something incredible.  

Find more details on how to make Thinking of You Week a phenomenal success in your own shop in my blog posts

Display Inspiration: Quick Ideas to Make Your Shop Look Amazing

Even the simplest displays can create a big emotional impact.

🌈 Put your Posters in Pride of Place A bright and cheerful window draws shoppers in. Placing posters near cards encourages more sales.  

🌈 Stick to the Rainbow Brights Colour Palette Tie in props, bunting, paper streamers, clouds and rainbow decor with colour-coordinated impulse gifts and, of course, the stars of the show: CARDS!

🌈 Focus on your Feature Area Keep everything concentrated in one clear feature area to boost impact and visibility (rather than spreading it too thinly across the shop).

🌈 TOP TIP:  Don’t forget your ceiling. It’s often your best display space because walls are already full of product. Use it to hang bunting, decorations or posters up high - a perfect home for clouds, sunshine and sky-themed styling.

DISCOVER MORE DETAIL ON DISPLAY IDEAS IN MY BLOG

Giveaway Magic: Share the Love and Boost Engagement

Everyone loves a thoughtful freebie and it doesn’t have to break the bank.
This is your moment to create smiles, spark connection and keep your shop top of mind for Thinking of You Week and beyond.

🌈 Free ‘Sending You a Smile’ Card and/or Pen 

Surprise and delight your customers with a low-cost giveaway that spreads joy and promotes your shop’s personality.

• Offer a free card or pen when someone buys a qualifying number of cards to gently nudge up basket size

• Pop a few around your local area with a kind message, for people to discover as a lovely surprise - like a treasure hunt of good vibes

• Include one with online orders during Thinking of You Week as an extra bonus (guaranteed to give you glowing reviews)

✨ To make this easy and economical, I’ve made both the card and pen available at special offer prices just for Thinking of You Week:

• The ‘Sending You a Smile’ card is just 50p wholesale (normally £1)

• The ‘Send a card, deliver a smile’ recycled pen is 50p wholesale (normally 85p)

📌 Pro tip: Think about your average card sale. Make sure your freebie triggers an extra purchase, not just rewards what someone was already going to do.

🌈 Run a Kindness Competition 

Gather a bundle of gorgeous goodies to give away to one lucky customer. 

Ask people to nominate someone they’re thinking of - both the sender and the nominee go into a prize draw.

You could:

• Run it on Instagram (bonus: lots of tagging, shares and warm fuzzies)

• Create an in-store entry box for customers to drop their nominations

✨ It’s a brilliant way to spark positivity, raise awareness of the week and gain traction both in-store and online.

DISCOVER MORE DETAIL ON GIVEAWAYS IN MY BLOG