Why I created these free retailer resources and how they can help your shop make an impact with minimal effort.

 Thinking of You Week is a nationwide campaign that encourages everyone to send a card and deliver a smile.
Brought to you by The Greeting Card Association, it’s a celebration of the emotional power of cards - the way a few kind words can brighten someone’s day, bridge a distance, or make someone feel truly seen. Thinking of You Week is a special week of greeting card sending, designed to create a wave of love, caring and happiness.

This year, it runs from 15th - 21st September 2025, and it’s the perfect opportunity for indie shops to sell more cards, boost visibility and inspire kindness - just by joining in.

As a shopkeeper for over 30 years, I know how much love goes into running an independent shop and how invisible that work can sometimes feel.

We do the displays, the buying, the marketing, the unpacking, the thinking, the fixing… all of it. So when a big campaign comes around, it can feel like it’s only possible for bigger teams, bigger budgets, and bigger businesses. There’s never enough time to do it all!

That’s exactly why I created these free resources,  to help all independent shops take part in Thinking of You Week in a simple, joyful, achievable way.

💛 Because this campaign matters.

It’s all about encouraging people to reach out and connect with someone they care about… just because. It’s not about birthdays or Christmas. It’s about kindness, connection and that lovely little flutter you get when someone says: no reason, just that I was thinking of you.

And when you centre your shop around that message, something special happens.

Customers pause. They smile. They buy cards.
They feel good - and they remember your shop for it.

✨ That’s the power of a good display with heart behind it.

So I’ve created a bundle of done-for-you posters, display prompts, social ideas, giveaway tools and more - all available completely free through Smart Shopkeepers Club.

These materials are:

✔️ Quick to implement
✔️ Designed for small shop life
✔️ Aligned with the Greeting Card Association’s national campaign
✔️ Free to download and use however works best for you

💌 You can pick one idea, or go all in. There’s no one right way.

But even the smallest action - a poster in your window, a thank you message on your socials, a Sending You a Smile card at the till - can help spread the word and make people feel good.

And that’s what it’s all about.

With love and retail solidarity,
Sophie x
Smart Shopkeepers Club
Owner of More Than Just a Gift at Narborough Hall

🔗 Click here to get your free Thinking of You Week resources