A free, feel-good campaign for indie retailers that’s easy to use, beautifully designed, and guaranteed to brighten up your summer trade, without burning you out.

Have you ever felt like your shop deserves more attention than it gets?

Like you’re putting your heart into the window displays, the customer care, the thoughtful buying but you’re still somehow invisible?

You’re not alone. And you’re not wrong.

That’s exactly why I’ve created Small Shop Summer, a free, feel-good campaign designed to help indie shopkeepers like you:

✅ draw more footfall
✅ boost your visibility
✅ reconnect with your customers
✅ and bring a little extra joy to your shop this summer

🎉 No Cost. No Hassle. Big Joy.

This isn’t a big commitment.
It’s not a complicated course.
It’s not another thing to feel guilty about.

It’s a joyful, done-for-you pack of downloadable posters and prompts to help make your summer trade a little brighter and your message a lot clearer.

🛍 What’s in the Pack?

• 4 Window Posters - Eye-catching designs that share your shop’s personality and make passers-by stop and smile

• 3 Explainer Signs - Help your customers understand why shopping small really does matter

• Bonus Graphics & Ideas - Optional extras to boost your marketing with confidence

• Alternative Colour Versions - So you can choose the one that suits your shop best

• A Social Media Marketing Plan - 14 caption prompts with ideas and inspo to help you show up consistently without staring at a blank screen

📆 Use It Whenever and However Suits You

You can join in for a week, dip in and out across the summer, or use it every single week through June, July and August.
There’s no right way to take part. It’s your choice when and how long you participate.

I know how complicated summer can be:

• Maybe you’ve got team members on holiday

• Maybe your own kids are off school

• Maybe you’re in a tourist hotspot and rushed off your feet

• Or maybe you’re in a city centre and it’s eerily quiet in the holidays

Whatever your summer looks like, this campaign is designed to fit around you, not the other way round.

🎨 Designed for All Kinds of Shops

The core campaign look is bold, joyful and bright - a British summer vibe - think ice creams and circus fun!

But if that’s not quite your shop’s style, no problem:

• There’s a crisp navy and white version for a classic, minimal feel

• And a soft pastel palette for something calmer and more understated

Because I know indie retail is not a one-size-fits-all scene.
And this campaign is about helping you show off your shop, not forcing you to fit someone else’s mould.

💛 From One Shopkeeper to Another

This campaign isn’t sponsored.
It’s not part of a grant scheme.
It’s not a government initiative.

It’s just me, a fellow shopkeeper who knows what it’s like to try and do everything the experts say, and still feel like you’re not being seen.

This is a follow-on from the campaign I ran in my own shop this spring.
It gave us one of the best trading periods we’ve had in years.

It was powerful. It was simple. And I just knew I had to bring other shops on board.

So this time, I’m sharing it with YOU, because we really do rise better together.

👉 Click here to download the Small Shop Summer pack
👉 Tag your posts with #SmallShopBigJoy @SmartShopkeepersClub and show the world what indie shops are made of

Let’s fill our small shops with big joy this summer.

Sophie x