The Dog Days Are Over - Let’s Make Small Shops Unmissable This Summer
May 31, 2025
Summer in retail can feel like a weird pause.
Spring seasons are pretty much over. Christmas is ages away. Holiday season kicks off. The kids are off school. The routine disappears.
Some shops get quiet. Others are packed. Most of us just try to ride it out.
But what if we did something different this year?
Not demanding. Not difficult. Just... refreshing.
What if this was the season indie shops stepped forward with a smile and a wave?
What if we made joy visible again, in the places that matter most?
I’m Starting Something and You’re Invited
I’ve created a campaign to help independent shops feel seen and supported this summer, without adding pressure or complexity.
It’s called Small Shop Summer, and it starts with something refreshingly simple -
a beautifully designed campaign pack made just for indie shops.
What’s Inside?
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🎨 Eye-catching posters to pop in your window
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💬 Thoughtful talking points to connect with your customers
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📱 Optional social media prompts to use however and whenever suits you
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💡 A summer’s worth of joyful inspiration - ready when you are
What if you could do something that’s exciting, engaging, and genuinely easy?
Something that helps your shop feel more visible, more vibrant, and more you - without loads of extra work?
That’s exactly what Small Shop Summer is here to offer.
Real Shops. Real Customers. Real Joy.
Social media can be brilliant, and if you’d like to share the campaign online, there’s a bundle of optional prompts to help you do just that.
But Small Shop Summer begins in the real world, in your window, on your shop floor, at your counter.
Because that’s where the magic really happens.
👉 Click here to see what’s included and download the free pack
Let’s do summer the smart way.
Let’s bring back the joy.
Let’s make indie shops unmissable.